My showroom is always full. I have crores worth of stock. But every month I fall short of cash. Suppliers are not sending new goods — they want their money first. Two of them have filed legal cases. My staff are running around all day and still customers leave unhappy. I wake up stressed. I go to sleep stressed.
We walked the showroom. Talked to every person — from the owner to the security guard. Asked them what they saw every day.
Then we asked for one simple thing.
“Write down every customer who walks in, from today.”
Then we ran a Business Data Audit.
Billing software, stock records, accounts, the new enquiry book, and everything the team knew but never wrote down.
| What the team thought | What the numbers showed |
|---|---|
| “Stock is not moving” | ₹2.25 Cr of ₹2.5 Cr total stock was slow or dead. The showroom was carrying 375 days worth of stock on the shelves. A healthy business carries 30–45 days. They were sitting on over a year of unsold inventory. |
| “Sales are low” | 4 Sales Executives handling 30–40 walk-ins daily. A building materials sale needs 1–2 hours of proper attention per customer. Result: less than 20% conversion. Even those sales were only the easiest items — slow and dead stock was never even offered to customers. |
| “Cash is always short” | ₹26L in customer bills already sold but not yet collected. ₹75L owed to vendors — with 2 cases already heading to court. |
| “Customers are not buying” | Every enquiry coming through Google Business Profile, the company website, phone calls, and walk-ins was going completely unrecorded. There was no way to know how many customers had shown interest and walked away. Every lost sale was invisible. |
We didn’t change the software. We changed what the team did every day.
We placed paper caps on top of material stacks — green for fast-moving, yellow for slow, red for dead stock. The moment a Sales Executive walked the floor, they instantly knew what to push and what to liquidate. No system to check. No manager to ask. Visible at first sight.
A ready-reference kit for each Sales Executive — customer need mapping, stock status, slow-stock liquidation schemes, and discount authority all in one place. Sales Executives could now make confident decisions on the floor without going back to accounts or management. Conversion climbed from under 20% to over 60%.
4 Sales Executives were handling 30–40 walk-ins a day. A building materials purchase needs 1–2 hours of focused attention — floor tiles, kitchen fittings, plumbing — these are not impulse buys. Only the hottest enquiries were converting. We added 10 more Executives so each one handled just 3–4 walk-ins a day — full attention, every customer, every time.
In 3 to 6 months —
As dead stock moved, cash flow improved. Vendor payments were cleared. Receivable collection was tightened. The business was no longer fighting fires — it was running.
So we built him a daily dashboard. Every morning his phone tells him what needs attention — before anything turns into a problem again.
“Most businesses don’t have a data problem — they have a clarity problem. The numbers are there. What’s missing is someone who understands both your operations and your data, and can connect the dots.”
32 years of operations and business turnaround across manufacturing, retail, auto dealerships, and healthcare.
LinkedInStock you cannot move. Sales you cannot explain. Cash you cannot find.
We have seen this before — and we know exactly what to do.
Fixed fee · 2 weeks · No software to buy · Kerala · India · GCC · US